Vanessa is the youth arm of the TAC. It wants to educate young drivers (the ones over-represented in road fatalities) about the dangers of risky driving.
I was contacted by the Vanessa team to:
1. Generate text based social media content and encourage engagement across social media channels (Instagram specifically, but can be used on FB). Some needed to include something road safety related (speeding, Drink/drug driving, fatigue, distractions etc.)
2. Create a long sleeve t-shirt design that communicates the Vanessa brand and message in a relevant and engaging way.